Sunday, 12 May 2013

Harvard Busines Case Study (HBS) AirAsia

 

Trends in the Global Airline Industry

Recently, the global airline industry has been focusing on cost cutting without affecting quality of services offered. This can be observed from promotions offering cheap flight tickets with more destination options advertised in their packages.


Business Level Strategy Adopted by AirAsia

AirAsia targeted to set "Affordable flight tickets" as the first impression given to their target customers. This was achieved by promotions of the cheapest tickets anyone can find.

 
How AirAsia Achieve Cost Leadership Through Differentiation

One of AirAsia's business strategies that differentiates them with other airline companies is that they allow their customers to customise their flight experience to the maximum. Unlike other airline companies that provide everything upon purchase of flight ticket (drinks, foods, snacks, pillows etc.), AirAsia allows their customers to pay for just what they require and skip those they do not. This way, AirAsia can offer cheaper flight tickets without losing money and keep their customer happy at the same time, which is a win-win situation.'

 
How AirAsia Sustain Competitiveness Through Adopted Business Level Strategy

AirAsia takes a good pride on their frequent and surprising "Big Sale" promotions which has set travelling as a trend to their target market as these promotions are often being used as an excuse for customers to travel as the fare offered is crazy attractive and affordable.

Top 10 Richest Bloggers in the World

1. Pete Cashmore


Pete Cashmore is the richest blogger in the world who is running the most famous largest and award winning blog about Social Media and Technology. The most interesting thing about Pete Cashmore is that the Mashable was born in a dorm room 6 years ago when he was just 19 years old and within this short span of time he is able to become the ever richest blogger in the world and his blog Mashable is the most visited and most read tech blog in the blogging industry.

2. Michael Arrington


I must say that Michael Arrington can be said to be the god of technology. He is running the ultimate tech blog named TechCrunch and is also the head of Silicon Valley. The blog updates minute to minute tech news and updates to the people and this blog has now become the most influential technology blog earning Michael a booming $500,000 per month.

3. Perez Hilton


Perez Hilton is a blog about celebrity news and scandals and a lot more. As we all know that people love to talk and hear about latest celeb news so it has been a great success since its launch. The blog provides the ultimate entertainment to the users and this is the reason that Mario Lavandeira earning more than $300,000 monthly from this celeb blog.

4. Vitaly Friedman


Smashing Magazine is the most popular and famous blog in web design and development. If you want to master this field than smashing magazine can help you a lot in achieving your goal. The founder of this great and the most successful web development blog is Vitaly Friedman which makes sure that people get new and latest tips and guides and high quality tutorials to help them make web an easy place. With all this he earns about $180,000/month.


5. Timothy Sykes


It is one of the most popular and successful blog in the area of Finance. Started by Timothy Sykes with his own name this blog now earns about $150,000 – $160,000 monthly. In start he was actually a penny stock scam geek guy but slowly he turned to be on the right way and is now training people and writing articles on investment and finance to help people around the globe.


6. Jake Dobkin


Jake Dobkin is the owner of the most popular blog Gothamist. His main focus is urban lifestyle and discusses mostly on the living and issues of the New York at the moment. The Gothamist Network now covers the details about New York, restaurants, bars and different spots in the area. Tourists love to visit his blog and enjoy the weekends in the prescribed zone.  He earns about $125,000 – $135,000 from the blog.

7. Collis Taeed


Collis Taeed is another professional rich blogger whose main topic is about different lectures and tutorials on different designing tools and application softwares. You can easily master any software by watching his great videos. Collis Taeed has made photo and video editing really easy for newbies on his blog TutsPlus and for all the hard work he puts he is able to earn $120,000 monthly.


8. Gina Trapani


Gina Trapani is a social woman who talks about self improvement on one of her top Personal improvement blog – Life Hacker. She is an active social blogger and is one of the richest female bloggers in the world – 2013. She blogs about tips to improve yourself and personality by some really easy tips which helps along and is earning about $110,000 monthly from her blog.

9. Matt Marshall


His blog Venture Beat is also about technology, money and investment and business techniques and focuses on how to earn good income with investing a proper amount of money on a proper business. Matt Marshall was a journalist in start but late in 2006 he started blogging and has now become the top notch Tech guru earning about $80,000 – $100,000 monthly from his blog.


10. Ewdison Then


Here stands on 10th position are Mr. Ewdison Then who owns this Technology blog and he writes mainly on Gadgets and technology related items. You will surely find all the latest gadgets, tech and app news on his blog Slashgear.com. He is making a good money out of this and is earning about $60,000 – $80,000 on monthly basis.

Top 20 Richest People in Japan

1) Tadashi Yanai
(is founder and president of Fast Retailing, of which Uniqlo (“unique clothing”) is subsidiary. In 1984, he opened his first Uniqlo store in Hiroshima. In the April 2009 issue of Monocle magazine, Yanai said, “I might look successful but I’ve made many mistakes. People take their failures too seriously. You have to be positive and believe you will find success next time.”).


 
2) Nobutada Saji (is a Japanese businessman, chief executive of Suntory Ltd, Japan’s fourth-largest brewer and food manufacturer. He obtained his MBA at the University of California, Los Angeles, and became CEO of Suntory in 2001.He resides in Hyōgo Prefecture.).


 
3) Hiroshi Yamauchi (He was the third president of Nintendo, joining the company in 1949 until stepping down on May 31, 2002, to be succeeded by Satoru Iwata. Yamauchi is credited with transforming Nintendo from a small hanafuda card-making company in Japan to today’s multi-billion dollar video game company. He also became the majority owner of the Seattle Mariners baseball team in 1992, which is now managed by former Nintendo of America chairman Howard Lincoln.).


 
4) Akira Mori (the president and CEO of the Mori Trust. His father, Taikichiro Mori, founded Mori Building, the company his older brother Minoru now heads, following World War II. Following their father’s death in 1993, the former Mori Building company split into the Mori Building company now headed by Minoru and Mori Trust, headed by Akira.).

 

5) Kunio Busujima (is the founder and chairman of Sankyo, one of the three major pachinko machine makers in Japan.).

 

6) Masayoshi Son (founder and current chief executive officer of SoftBank Capital, and the chief executive officer of SoftBank Mobile (the renamed, effective October 1, 2006, Vodafone K. K. ). At age 16, Son moved to California and finished high school. He attended the University of California, Berkeley in which he majored in economics and studied computer science.).


 
7) Hiroshi Mikitani (owns one of the largest online auction «Rakuten». His successful career began with Hiroshi Mikitani creation in the United States own company. Mikitani crashed in the U.S. market. But he did not let his hands and some time later founded the company «Crimson Group». At that time in Japan, there were no major companies involved in selling over the Internet and he decided to create their own online store.).



8) Eitaro Itoyama (Itoyama has served four terms as a member of the Diet, the Japanese Parliament with nearly twenty years of active involvement in the ruling party, the Liberal Democratic Party. He is also the Chairman and benefactor of an eponymous educational institution. Itoyama is one of the largest shareholders and is a prominent investor activist within national airline JAL. He is also a best-selling author, with books on political and business subjects.).

 

9) Masahiro Miki (source of income is the «ABC-Mart» company, founded by him . He began his career in 1979. In 1985 he opened his own trading company. A lot of clothes and shoes from the U.S. and Europe appeared on Japanese shelves due to his innovative approach to the business.).

 

10) Takemitsu Takizaki (is the founder and president of the famous company Keyence Corporation. The company Keyence Corporation was founded in 1974 to the year and for more than thirty activities into a global organization with fifteen branches. The production company – is a variety of electronic devices and other components of many spheres of human life, such as, for example, the automotive area, biotechnology, pharmaceutical, food etc.).

 

11) Ito Masatoshi (Masatoshi Ito is founder and honorary chairman of the Ito-Yokado Group, the second largest retailing organization in the world. Mr. Ito built the company from a small apparel store in Tokyo.).

 

12) Shigenobu Nagamori (Founder and chief executive of Nidec, maker of micromotors used in DVDs, hard drives, robots, game consoles. On acquisition hunt in Europe to expand motor business following purchase of motor subsidiary from U.S. electronics firm Emerson Electric last year.).

 

13) Chang-Woo Han (founder of Maruhan Corporation. “I’d like to give away all the money I’ve made before I die. I can assure that my personal assets, except for the company to be handed over to my son and some money for my wife, will be used for the inter-development of Korea and Japan,” Han said in a statement.).

 

14) Yoshikazu Tanaka (is a Japanese entrepreneur who is a developer of Social Networking Service GREE, provided by GREE, Inc. which is an Internet business company he founded. As of 2003, at the age 26, Tanaka started developing SNS GREE as a hobby. In February 2004,  he opened SNS GREE to the public, as a personal website. By March 2004, over 10,000 users had joined the SNS that soon became hard for him to manage rapidly growing service by himself. In December 2004, he established a company, GREE, Inc. in order to run the service for the growing number of users.).

 

15) Soichiro Fukutake (is the president of Benesse Corporation, a Japanese company best known for its distance learning and test preparation schools. Fukutake’s father founded Benesse, a corporation whose schools train children to pass entrance exams to allow admission to prestigious schools and universities. Some four million Japanese children between the age of 3 and 18 are enrolled at Benesse schools.).

 

16) Minoru Mori (is considered to be Japan’s most powerful and influential building tycoon. He joined his father, Taikichiro’s, real estate business after graduating from Tokyo University and is now president and CEO of Mori Building, of which he and his older brother Kei’s (a university professor) families own 100%. He owns 12.74% of Sunwood Corporation.).

 

17) Ryoichi Jinnai (is the founder of Promise, Japan’s third-largest consumer finance company, of which he is honorary chairman. Funded the Ryoichi Jinnai Conference Center in Fiji.).

 

18) Kazuo Okada (The famous Japanese billionaire, founder of Aruze. The company Universal Lease Co., Ltd (at present – Aruze) was founded in 1969 year. Since then it has undergone many changes, and in 2005 the branch became Aruze. Now this game concern is one of the largest manufacturers of all sorts of gaming products. In addition, the organization has a license to manufacture and supply slot machines to casinos in Nevada, Mississippi and New Jersey.).

 

19) Kazuo Inamori (philanthropist, Japanese entrepreneur and the founder of Kyocera Corporation and KDDI Corporation. In 1959, at age 27, he established Kyoto Ceramic Co., Ltd. (now Kyocera Corporation), which has grown into a multinational high-tech conglomerate employing more than 66,000 people, supplying a wide range of products including cellular phones, office document equipment, solar power products and ceramic components. In 1984, he founded DDI Corporation (now KDDI), which has grown to become Japan’s second-largest telecommunication services provider.).

 

20) Akio Nitori (created in his own country a huge furniture company, studying the experience of Americans and their way of life. “America – admits Nitori – will always be our teacher.”).


Tarantula Corp Organisational Chart